上世纪90年代，该品牌産品一进入市场，很快风靡整个欧洲，其独特的设计风格和醇厚的绅士贵族气息深受各界成功人士追求。
2002年，意大利老人头﹒威臣品牌正式授权于广州登利路皮具有限公司并成功取得中国国家商标局颁发的商标注册证。
广州登利路皮具有限公司是意大利老人头﹒威臣国际投资有限公司在大陆地区的直属经营管理机构，全权负责意大利老人头﹒威臣品牌系列产品的生産、开发和销售服务。内部管理运用国际先进的管理模式，创造出一套经营管理经验，实施品牌战略。
该品牌主要是以“典雅高贵，时尚休闲”爲风格导向，并以用料精良、做工精细而闻名於世，因而深受事业成功的男士、时尚靓丽的白领女士的爱戴和推崇。
爲进一步扩展市场，在産品上坚持“创新”，使意大利老人头﹒威臣品牌一直引领时尚潮流。忠心希望能够满足消费者对皮具时尚高素质的追求。
“Larento﹒Weichen ”—— Classical，Imperatorial ，and the life taste which representative one empire of the Fashion. Its Style of the design Classical 、nobleness 、Style are the Beauty of the Unique 、the token of the Art in strong Pioneer 。The most attractive is the creation of the Italy Lordship image, Namely a typical gentleman wearing a honorable hat and holding a Cigar in his mouth . These styles showed his Classical、gentle 、full-bodied gentleman completely ,honorable colorful ,not only possessed of the pomposity of the over-realistic but also including the comfortable using confidently .
In the 1990s, The products of the brand become popular in all Europe perfectly once they approached the market .and the refined society had been aspiring after the brand for its individual design styles and full bodied noble flavor .
In 2002,Italy Larento﹒Weichen formally authorized into GuangZhou DengLeiLu Leather Co.,ltd And successfully received the trade mark license awarded by national Trademark.
GuangZhou DengLeiLu Leather Co.,Ltd is the Whole direct sale management organization of the continent Area for Italy Larento.Weichen International Investment Co.,Ltd. And universal agent who in charge of the Italy Larento.Weichen Brand contained the production of the series products 、exploitation and sales service etc. International advanced management mode has been applied in its internal management, a whole range of experiences in operating management has been created ,and its brand strategy has been carried into execution.
This brand is characterized for its style of Elegance ,nobleness ,vogue ,and fallow . Its superior materials input ,and its fine workmanship. Consequently the brand has been highly praised and loved by successful gentleman and the turn-on white –colour lady .
In order to extend the market Absolutely,the products must be insist on “innovation”which can be resulted Italy Larento.WeiChen Brand into Fashion and tideway .Sincerely hope it can be satisfied the customer go in for the high quality and Fashion leather products.